Every year the popularity of business on the Internet is growing, more and more entrepreneurs are trying to try their hand at this area. Large and small companies are actively doing business through the network, creating their own web business cards, pages, sites. Sales of services and goods on the Internet are at the peak of development, users have learned how to find the right product not in real life, but online. For an entrepreneur, creating a website, online store or blog is a direct way to increase brand awareness, increase sales and further develop the enterprise.
A business plan for a web studio is a topical area that is in demand in our time. Creating the basis of the site, the unique style of the page, promoting the resource, filling it with relevant content, developing logos – all this can be done by one studio, taking a complex order for the development of the resource. This area is considered promising and profitable, and the low threshold for entering the business makes it even more attractive. But there are some features that need to be studied before opening.
Overview of the web services market
At the moment, the situation in the Internet services market has reached its peak, if earlier companies opened almost every day, now the flow of young firms has decreased. The competition is made up of large studios that have existed for more than one year.
The web design market is already oversaturated with new developments, promotion methods, it is moving in the opposite direction – towards minimalism in business. You no longer need unusual tools for work, complex site layouts stuffed with various effects. Business owners want simplicity, ease of use, and rapid resource development. If earlier not everyone understood how a business works on the Internet, now the situation has changed – there is a requirement for maximum conversion.
The huge competition for 2019 is due to several reasons:
- About 5-7 years ago, business owners sought to develop, show their offers on the Internet, but now they have taken their place and no longer need services. The flow of new clients is no longer huge, which makes the struggle between web studios fiercer.
- Prices for services have increased, previously a freelancer of average quality managed to promote, but now more knowledge and skills are required. Internet promotion has become an expensive pleasure, almost completely replacing the media.
- The struggle between large, experienced studios has reached its peak. It is difficult for new companies to break through and become popular, for this they have to reduce prices, provide additional services – fight for a place in the sun.
The entire Internet services market is divided into classes depending on experience, skills and cost. Going from one to the other is quite difficult. Almost half of large projects are taken by experienced web studios, newcomers to the business have to be content with the middle price segment, whose customers endure strict rules, deadlines and pay little money. There is also a constant struggle with freelancers who try to take over projects.
It is better to open your own studio right away with experience working with expensive projects, because, as was said, it is very difficult to move from one segment to another. It is better to have an experienced staff, able to solve any tasks in a short time.
2019 web design trends
When opening a business, it is important to follow trends abroad and in Russia. It is necessary to offer not only high-quality services, but also fashionably designed ones. Customers expect to receive a finished site, made in accordance with all the trends that make it more convenient and relevant.
When developing websites in 2019, you need to adhere to:
- Minimalism in design.
- Design of buttons and navigation, designed for mobile devices.
- No to big illustrations, familiar features, yes to micro-interactions. Small animations, smooth transitions and animation of pictures, musical accompaniment when you click on a certain button, and so on.
- Use of natural, organic forms in design. Departure from geometry.
- Huge typography – everything important should be big.
- Chatbots will continue to evolve.
Web studio resume
Opening a studio is better than the middle and higher class, having experience in senior positions, in Internet promotion.
The list of services provided will include a standard set of:
- Development of a business card site, online store, corporate blog, etc.
- Creation of one-page sites and landing pages.
- Creation of a unique web design.
- SEO promotion.
- Setting up contextual advertising.
- SMM, targeting.
- Website audit.
- Providing technical support.
The work strategy will be mixed, the basis will be developers, SEO specialists, a marketer and a designer. The remaining functions will be transferred to freelancers and outsourcing companies.
Do I need to rent an office?
Everyone who is thinking of assembling a team and opening a web studio has at least once tried his hand at creating a website, design, promotion, copywriting. All these components depend on each other and form a bundle of services for successful promotion.
You can start a business simply by gathering a team of freelancers and trying your hand. But in the future, you still have to rent a room – an equipped studio with a staff of employees will bring more benefits than home development. It will also be possible to meet with clients and discuss orders.
Step by step opening plan
A web studio, like any other business, requires a well-thought-out business plan, according to which a phased opening will take place. The web studio business plan contains many different items: business registration, recruitment, studio advertising, office rent, start-up investments.
For this enterprise, the form of registration as an individual entrepreneur or a limited liability company is suitable. IP will require:
- Passport, its copy.
- Payment of state duty.
Documents for registration of LLC:
- Creation statement.
- Charter, founding documents.
- Pastor and TIN of all founders.
- Payment of state duty.
An individual entrepreneur is suitable for its simple registration and easier reporting form, but an LLC form is required to work with government officials. For work, it is also necessary to choose a form of taxation – a simplified tax system with 15% is suitable, since in this area there are large expenses for paying employees.
It is not required to obtain any permits for work, to install a cash register.
The following OKVED codes are suitable for a web studio:
- 20 – software development and consulting.
- 60 – activities related to information technology.
- 40 – advertising activities.
It is necessary to open a bank account in the name of the company where payment for orders will be received.
Electronic bank account
To open a bank account for a company, you must provide the following documents:
- A copy of the charter of the LLC.
- Extract from Rosstat.
- Registration documents.
After the account is opened, notify the INFS and the FSS within one week.
Pay attention to the opening of systems for accepting various electronic payments: Yandex, Qiwi, WebMoney, Paypal.
To organize a workplace, you will need to invest, the most expensive purchase will be laptops with licensed software.
You will also need:
- Office furniture (tables, chairs).
- Network hardware.
- Appliances for employees (microwave, kettle, cooler).
The amount required for equipment will be 250,000-300,000 rubles, it all depends on the cost of laptops and their configuration.
When thinking about how to open your own web studio, it is important to remember that in this business, employees are the foundation on which everything will rest. Without specialists in the field of development, there will be no promotion of the studio itself.
The state will need to hire:
- SEO specialist.
- Two developers (Back-end and Front-end).
- Web designer.
An entrepreneur can take over the functions of SEO promotion by reducing the initial staff costs.
Freelancers will be required to perform the remaining functions: copywriter (preferably several), content manager, SMM manager, contextual advertising specialist.
On average, such a recruitment of employees requires a monthly payment of 220,000 rubles.
The website is the business card of the company
The face of the web studio will be the site you created – it should contain all the information about the company, services, useful articles. It is best to choose a minimalistic design, but with its own features – small animations, pop-up windows, harmoniously arranged blocks of text. When visiting your site, the client must understand what quality of services you will provide him.
Experiment with the logo and slogan – they should be memorable, showing your personality.
The posted list of services provided must be documented and visually confirmed. Attach examples of work, indicate the sites you work with. Place all created projects in a separate block – a portfolio, so that the client can get acquainted with them without spending a long time searching. Allow clients to leave feedback on the work performed, wishes. Listen to the opinions of customers, because by improving the quality of services, you will achieve greater popularity.
How to work with clients?
You need to be able to communicate with the customer, speak in a language he understands, listen to comments and corrections. An individual approach to everyone is the key to concluding a deal.
Always try to talk to the client as much as possible, keep in touch while working on the project, ask questions so that you do not have to redo the work already done.
How to promote a business?
The created site will be your way of promotion, fill it with unique content, raise it in the positions of search engines, install high-quality contextual advertising.
Set up Yandex.Direct, promote your site to the top of the search results. With good ranking, the chance to attract potential customers will increase.
You can actively use social networks, ads in the special press, magazines to promote your business. Working with your own site, you will learn how to do everything that you will offer to the client.
How to save on hosting?
Having established contacts with a hosting platform, you can place your resource at a discount or even for free. You can also agree on a system of bonuses for attracted customers or a percentage of deductions.
Profitable affiliate programs offer in addition to free website hosting, for each attracted client 10-30% of any payment.
Hire employees in the office or work remotely?
One of the benefits of opening a web studio is a wide range of opportunities in working with staff. You can start developing a business alone, and then hire assistants to your staff – a layout designer, developers, designer, content manager, advertising specialist, and so on.
The combination strategy is working well: core employees will be hired to work in the office, and simpler functions will be given to remote staff.
After the opening, when the project has already been finalized, you need to assemble a team of people in whom you are confident. In this way, you can reduce the risk of not submitting work on time.
Give accounting functions to an outsourcing company, in such a case there is no need for a full-time accountant.
Working with other studios
There are moments when the influx of clients does not stop, there are not enough hands to do all the work. There is a great option – cooperate with other studios, transfer projects to them in exchange for a percentage of the proceeds.
This option is practiced by both small companies and already developed ones.
What difficulties may arise?
All companies in the IT sector face a similar set of problems, they are considered the costs of the profession. It is important to know the possible risks and be prepared for them.
Difficulties in justifying prices – many clients sincerely do not understand why services are so expensive. Freelancers offer to create a great site for them for $100 and a few days, but the company requires $1000 and much more time. It is very difficult to prove that a quality product is not made for cheap.
The dependence of business on employees – a professional staff in this business is the basis. Many entrepreneurs are lost when a valuable employee leaves them. An experienced director will always be able to quickly find a replacement who will not yield.
Eternal edits and approvals – in fact, creating a website is easier than coming to an agreement with the customer. Particularly nervous performers lose their temper when they see all the new edits and changes in the project. In this case, the lifeline is a detailed order, a clearly defined terms of reference and a signed contract.
How much money do you need to open a web studio?
The minimum investment in openings consists of the following items:
- Registration of a business – 10,000 rubles.
- Hosting payment – 6,000 rubles.
- Redecoration of the office and purchase of equipment – 350,000 rubles.
In total, the minimum investment in the business will amount to around 400,000 rubles.
The current expenses for one year will be:
- Rent – 300,000 rubles.
- Taxes – 120,000 rubles.
- Salary – 900,000 rubles.
Annual expenses will be about 1,300,000 rubles.
In order to calculate the profitability of a business, you need to rely on the average prices for services:
- Creation of a one-page website – 20,000.
- Creation of an online store – from 100,000.
- Creation and configuration of the portal – from 150,000.
- Setting up contextual advertising – 10,000-12,000.
Subject to a stable flow of customers, a year you can get a net profit of 450,000 rubles, which will pay for the business in about 1-2 years of work.
Entrepreneurs, thinking about how to open a web studio, should approach the study of all the nuances of this area responsibly. This business does not tolerate ignorance, it causes conflicts with customers due to a misunderstanding. A web studio is a promising industry, although it has a large number of competitors, but for successful development you need to be a professional in the field of creating websites and promoting them. You can start a business small, gradually expanding, recruiting more and more staff. In work, it is important to make websites as if for yourself, because a satisfied client can recommend your services to his friends and partners.